Haoyun Zou , CEO and Founder of eFitty
Haoyun Zou, a visionary in the realm of bespoke tailoring, has been an integral part of the tailor business since 2008, shaping the landscape with his craftsmanship and innovative spirit. Born to a family with a deep appreciation for the art of tailoring, Haoyun’s journey into the world of bespoke fashion began with a passion for creating garments that seamlessly blend tradition with modernity. In 2010, Haoyun took a bold step forward by establishing Private Tailor LLC, a venture that would become synonymous with unparalleled quality and personalized service. His commitment to excellence and dedication to the craft quickly set him apart, earning him a reputation as a master tailor with an eye for detail. The pinnacle of Haoyun’s early career came in 2013 when he was bestowed with the prestigious Handmade Suit Golden Award at the China Brand Annual Conference. This accolade not only recognized his exceptional skills but also solidified his standing as a trailblazer in the bespoke tailoring industry. A defining moment in Haoyun’s career unfolded in 2021 with the launch of the world’s first intelligent measurement tape. Leveraging big data and a patented algorithm, this groundbreaking tool revolutionized the process of sizing for bespoke garments. Haoyun’s innovative approach to merging technology with traditional craftsmanship earned him widespread acclaim, solidifying his status as a pioneer in the apparel business. Beyond his accomplishments as a master tailor, Haoyun is also recognized for his contributions to the field of intellectual property. His relentless pursuit of excellence has resulted in numerous patents, a testament to his commitment to pushing the boundaries of what is possible in the tailoring business. Haoyun Zou’s journey from a passionate tailor to an industry leader is a testament to his unwavering dedication, innovative spirit, and the timeless artistry of bespoke tailoring.
Zao Liu, President and Co-Founder of eFitty
Zao Liu is the visionary Founder and CEO of NaShiCi, a renowned luxury brand celebrated for its exceptional leather craftsmanship. Born with a passion for design and a keen eye for detail, Liu has carved a prominent niche in the fashion industry, earning recognition as one of China’s Top Ten Designers.
As a dedicated member of the China Fashion Designers Association, Liu has played a pivotal role in shaping the landscape of the tailoring profession in China. With a commitment to excellence, she has contributed significantly to the industry by establishing standards that have elevated the art of bespoke tailoring.
Zao holds the prestigious title of being the exclusive designer for the Cannes Film Festival in France, a testament to her international acclaim. her creations have graced major global events, including APEC, G20, International Fashion Weeks, the Cannes Film Festival, the Toronto Film Festival, and exhibitions at the Vancouver Art Gallery.
In 2018, Zao made history with the creation of “Silk Road Ode,” a masterpiece that served as the opening piece for the Belt and Road Initiative. This symbolic work not only showcased her artistic prowess but also marked her commitment to cultural exchange and collaboration on the global stage.
The year 2019 marked a significant milestone for NaShiCi, as the brand became the official supplier of gifts for the prestigious Louis XIII. This partnership further solidified Zao’s position as a leader in the luxury fashion industry, combining traditional craftsmanship with contemporary design.
With a legacy marked by innovation, artistic brilliance, and a commitment to excellence, Zao Liu continues to leave an indelible mark on the world of fashion and luxury, embodying the spirit of NaShiCi as a beacon of timeless elegance and craftsmanship.
Amanda Liang, Chief Marketing Officer
Amanda Liang, a distinguished brand marketing expert, holds over a decade of experience in the luxury brand sector. With an MBA from the New York Institute of Technology, she has excelled as a Sales Manager at M&P Yacht Centre, where her strategic marketing plans have significantly elevated luxury brands. Her expertise spans brand positioning, messaging, product launches, and comprehensive campaign management.
Her collaborative approach with cross-functional teams has ensured the alignment of product development, sales, and retail for successful marketing initiatives. Amanda’s skills in market research and campaign performance analysis have been pivotal in adapting strategies to evolving market trends.
Beginning her career in luxury marketing in 2009, Amanda has played a crucial role in market development for Armani Casa since 2016, and previously for Louis XIII. Her efforts have notably expanded the luxury market in Vancouver, backed by her extensive network of contacts and VIP customer resources.
Amanda’s skill set is vast, including luxury branding, strategic marketing planning, campaign management, market research, budget management, and strong team leadership. Her proficiency in marketing AI software and excellent communication skills further enhance her capabilities.
Her community impact is notable, with significant involvement in organizing the Lunar New Year events for the West Vancouver Community Centre, attracting over 3,500 guests. This showcases her ability to engage communities on a large scale.
Amanda’s journey is marked by strategic ingenuity and a deep understanding of the luxury market, positioning her as a transformative figure in the realm of high-end brand marketing. Her blend of creativity, market acumen, and leadership makes her a standout in the industry.
Ava Cai, Chief Strategy Officer
A seasoned professional with three decades of experience in the market consulting industry, Ava Cai has successfully navigated diverse major sectors including luxury goods, automobiles, communications, IT, and intangible cultural craftwork. As a former CEO of a NASDAQ-listed company, Ava brings a wealth of leadership experience and a proven track record of success. Her strategic acumen and forward-thinking approach have consistently contributed to the growth and profitability of the organizations that she has been a part of.
In addition to Ava’s executive roles, she has also served as the Head of Promotion at a cultural internet company, where Ava honed her expertise in planning and executing exhibitions and events. Her ability to conceptualize and implement impactful promotional strategies has been a key factor in the success of numerous campaigns.
Throughout Ava’s career, she has had the privilege of working with renowned brands such as Johnnie Walker, Samsung, Sony, BMW, Mercedes-Benz, HP, and more. I have led a dynamic team in orchestrating large-scale, multi-day events for thousands of attendees, delivering memorable experiences for well-known brands like Dell.
Ava’s comprehensive understanding of the market landscape, coupled with a proactive and innovative approach to strategic planning, has consistently positioned her as a valuable asset in growing the company.
Hao Zhu, Technical Director
At the forefront of our team is company’s director Hao Zhu, a luminary in the high-end attire customization industry. With a career built on blending traditional tailoring with cutting-edge technology, they have redefined luxury fashion. Trained in prestigious fashion institutes and seasoned in NaShiCi founded by company President, Zao Liu, Hao Zhu mastered the art of bespoke tailoring and then pioneered its evolution by integrating technological innovations like 3D body scanning and high-tech measuring tape.